Tall Tale

works with Cultural, Charitable & Educational Institutions to create inspiring films & workshops.

Directors Reel

  • 22.10.13

    Worcester Uni

    Thank you for all the students who attended my lecture today at Worcester Uni. Hope it helped you think about your futures!

  • 21.11.13

    Music Transforming Lives

    Very proud to announce that my film for music therapy charity Nordoff Robbins launches today! Watch it on YouTube.

  • 16.06.13

    Royal Academy of Arts

    A big thanks to everyone who took part today. A great turn out and we’ve found some up and coming animators!

  • 08.11.13

    Living With Duchenne

    The film premiered this evening at the Action Duchenne Conference. Well done to all the boys who took part.

  • 07.01.14

    The Play That Goes Wrong

    I animated this delightfully silly spot for Superhero Screen. What could possibly go wrong? Watch it on YouTube.

  • 02.03.15

    Pip Ahoy!

    Set sail for adventure with ‘Pip Ahoy!’ weekdays on Channel 5 Milkshake. Watch my animation for the pre-school series here!

  • 01.08.14

    UCL Alumni

    Aim high, strive for greatness and keep in touch with UCL. Congratulations class of 2014, this film is for you!

Films FOR

University College London

Premiering to an audience of over 11,000 students and their families, this film was screened at UCL’s graduation ceremonies in 2014.

Featuring interviews with notable alumni such as Jonathan Ross and the world’s fastest 400m runner, Christine Ohuruogu, the film aims to inspire graduating students to be proud of their achievements, to aim high and to keep in touch with UCL Alumni.

Related Link: UCL Alumni

Films FOR

Paul McCartney

The Album Story is an intimate film documenting the creation of Paul McCartney’s seminal solo album.

An innovative mix of archive photography, home movie footage and animation, Paul narrates the story surrounding the break up of The Beatles and the album’s conception.

A companion piece to The Album StoryThe Beach is an intimate and endearing film of the McCartney family at leisure on the coast of Scotland.

Featuring digitally remastered music and rare footage, both films are available on the remaster of McCartney: Deluxe Edition.

Related Link: Paul McCartney

Films FOR

Teach First

Teach First trains graduates to be teachers with the purpose of working in challenging schools. In Belief we hear Ndidi’s journey to becoming a teacher and her experiences in school.

An honest and inspiring story, Ndidi explains how it only takes one person to believe in a student for them to turn their prospects around of a better future. The film took pride of place on Teach First’s website for the duration of their 2012 recruitment drive.

Related Link: Teach First

Films FOR


Nowadays the internet plays a huge role in how we all learn and form opinions about the world and each other. How can you tell good information from bad, truth from lies? This skill – digital judgement – is especially important for young people.

Digital Disruption arms educators and young people with the tools to discuss and examine what we take for truth on the internet. These seven animations form a core part of their classroom resources and are integrated into an innovative Facebook app.

Related Link: Nominet

Films FOR

Nordoff Robbins

Ed was just 20 years old, when he was hit by a speeding taxi. Sustaining life-threatening injuries, he fell into a coma and his parents were told to say their goodbyes.

Music Transforming Lives tells the story of Ed’s incredible recovery and rehabilitation with music therapy. Launching Novemeber 2013, this film is the core of Nordoff Robbins’ christmas appeal. Please give generously!

Related Link: Nordoff Robbins

Films FOR

Universal Music Group

One of a select group of filmmakers, we were chosen to launch Universal Music Group’s online campaign Music Matters.

We were inspired by The Jam’s sound to create a visceral, raw, aesthetic in pencil drawn animation. Drawing upon archive footage, album covers and memorabilia we wanted to create a narrative that was honest but evocative.

Following the success of The Jam, we teamed up with Poet & Illustrator Laura Dockill to tell the story of Nina Simone. Innocent illustrations on coloured paper clash and tear to tell the tale of a poor, child prodigy’s journey to become The High Priestess of Soul.

Related Link: Music Matters

Films FOR

British Heart Foundation

Designed to compliment British Heart Foundation’s Artie Beat Club, these five animated adventures aim to encourage children aged 7-11 to look after their hearts by eating healthily and keeping active.

Join Artie and his friends as they have exciting and imaginative adventures…making breakfast becomes an action adventure to find healthy treasures! A night in watching talent show telly, transforms a family’s living room into a dance floor. With a little help from Artie, of course!

Prior to The Artie Beat Adventures, I worked with British Heart Foundation to create an animated adaptation of their children’s book The Small Creature.

Designed to help children understand and cope with the loss of a loved one, the film includes simple activities to help children discuss how they are feeling and what might help them. Narrated by Gloria Hunniford, the film and accompanying pack is available from The British Heart Foundation website.

Related Link: The British Heart Foundation

Workshops FOR

Action Duchenne


Duchenne Muscular Dystrophy is a severe muscle wasting disease. Action Duchenne campaigns towards a cure, funds research and provides support for the Duchenne community.

Over three sessions, I worked with 14-19 year old boys to create a short animation that explains the disease to younger boys and informs them on how to best look after themselves.

The film, Living with Duchenne premiered at The Action Duchenne Conference 2013 and is due to be used at Great Ormond Street Hospital.

Related Link: Action Duchenne

Workshops FOR

Royal Academy of Arts


In June 2013 I had the pleasure of working with Royal Academy of Arts to create an animation workshop to coincide with their Summer Exhibition.

Imagination Animation featured two projects– flipbooks, as an introduction for younger children and iPad whiteboard animation for the more adventurous.


 Working with a developer, I devised a system so films created with iPad setups could be viewed instantly on a big projector screen. As the session went on, more films were added until we had a rolling stream of films with names and titles attached.

Related Link: Royal Academy of Arts

Workshops FOR

Cartoon Museum

Tucked away on Little Russell St, The Cartoon Museum is London’s only dedicated gallery of British cartoons, caricatures, comics and animation. I’ve had the pleasure of doing quite a few workshops there…here are a couple clips of my favourites!

Related Link: Cartoon Museum

Workshops FOR

The Big Draw

In October 2012 I had the great opportunity of doing an animation workshop as part of The Big Draw– a nationwide campaign to get people drawing.

Hosted by Access Arts and Cambridge School of Art, workshops run by myself and four other tutors won the prestigious Drawing Inspiration Award. For more information on the project please visit Access Arts.

Related Link: The Big Draw

Workshops FOR



In March 2013, the V&A ran a 3 day event for young creatives called Composed, Inscribed, Performed. The brief was for students to create a mash-up of spoken poetry, calligraphy and animation, inspired by a piece from the V&A collection.


I was delighted to be one of three specialist tutors to run the project. On the first day, students worked with rapper and spoken word artist, BREIS.


The following day, students joined Calligrapher Cherrell Avery to turn selected passages from their poetry to turn into art.


Once those pieces were completed, I then worked with the group to bring their designs to life as an animated backdrop for their live performances.

Related Link: V&A


TALL TALE is  Visual Communicator & Animated Filmmaker, ALI ASSAF

Ali is a Senior Creative at Cognitive.

Email: info@talltale.org.uk. Watch more on Vimeo.



The animation is wonderful – I’ve had such excellent feedback.  Thank you so much for your efforts and dedication to this project

Lynne, Senior Communications Manager, BPI.



Royal Television Society Award. Student Film (2006)

Children’s BAFTA. Lead Animator on award-winning shorts (2009)